Word Choice Qualitative vs. Quantitative

Word Choice Qualitative vs. Quantitative Word Choice: Qualitative vs. Quantitative If you’re studying at college, you’ll hear the terms â€Å"qualitative† and â€Å"quantitative† used at some point. These describe two approaches to research, each of which is associated with different techniques and methods. Mixing up â€Å"qualitative† and â€Å"quantitative† can, therefore, detract from the clarity of your written work. As such, knowing how to use these words correctly is essential. Qualitative (Related to Quality) One sense of the term â€Å"quality† is â€Å"a distinctive characteristic of something.† As such, â€Å"qualitative† means â€Å"related to the quality of something.† In research, this means focusing on the subjective meaning or character of something. In the social sciences, for instance, researchers are often interested in peoples opinions or motivations. A paper in this field might therefore say: This research used a qualitative approach to assess intention to quit among teaching staff. Methods associated with qualitative research include interviews, direct observation, and case studies. Spying on your neighbors doesnt count as qualitative observation, by the way. Quantitative (Related to Quantity) At this point, you won’t be surprised to find out that â€Å"quantitative† means â€Å"related to quantity.† In academic research, this involves working with numerical data (i.e., things that can be counted or analyzed statistically). Quantitative approaches are often associated with the sciences, but they’re also used in everything from marketing research to anthropology (the key factor is using numbers): Population change was estimated using quantitative techniques. The methods used to gather quantitative data vary, though they range from using hi-tech measuring instruments to statistical analysis of survey data. Numbers! Numbers everywhere! Qualitative or Quantitative? â€Å"Qualitative† and â€Å"quantitative† look similar on paper, so it’s easy to mix them up. However, since they cover very different types of research, you must use the correct term when writing up a study, even if using a mixed-methods approach. The important thing is that qualitative research is concerned with subjective meanings (i.e., the quality of something), while quantitative research deals with numbers (i.e., the quantity of something). Remember: Qualitative = Related to subjective human understanding Quantitative = Related to numerical data and statistical analysis